World of Beer

As a consultant to Orlando design firm Brand Architecture, Inc., I was lucky enough to work on the dream project of rebranding World of Beer, a chain of bars known for its enormous selection of beers from around the globe. We approached the project holistically, envisioning solutions for everything from the logo to interior design, marketing materials, uniforms, vehicles, and how it could all work together to communicate one cohesive message. Each concept presented to the client had not only its own look, but its own individual personality, point of view and intentions set forth to meet specific, stated goals.

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