OSI Restaurant Partners Logo

OSI Restaurant Partners, LLC (now known as Bloomin' Brands, Inc.) is a hospitality industry company that owns several American casual dining restaurant chains, including Outback Steakhouse, Bonefish Grill, Carrabba's Italian Grill, Fleming's Prime Steakhouse and Roy Yamaguchi's "Roy's" restaurants. Their previous logo was becoming dated, and they requested an update that communicated both "Business" and "Food". As a consultant to Orlando design firm Brand Architecture, Inc., I created the "fork bar graph" as a natural solution with a bit of humor.